How AI is creating a retail revolution

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With technology supporting cutting-edge shopping experiences, such as in-store personalized adverts and chatbots, augmented reality displays, and real-time price adjustments, our way of shopping is here to change. The implementation of artificial intelligence (AI) plays a fundamental role in driving the revolution of the retail industry.

According to McKinsey, customers are willing to spend more in return for personalized experiences. Furthermore, when shelf-level advertising is done in an informative and entertaining manner, customers are also more receptive to it. In order to meet these high expectations, physical retailers need to better understand their customers. This is where AI comes in, allowing retailers to harness the full value and provide multiple solutions.

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